Confused by web statistics and what the information really means? You’re not alone. How do you tell if the 10% conversion (sales) to your site is on par with the competition?
Thanks to Google analytics, you can compare your site with the competition. It’s called “benchmarking.”
Your 10% results may be poor, average or extraordinary depending on what other comparable websites are doing.
If you haven’t already done so, sign up for Google Analytics or have your webmaster do it for you. It’s free and a great way to track vital information about the visitors to your site. Not only can you find out where they came from (which search engines or links), you can tell which pages they visited, how long they stayed and their exit page. For more information go to: http://www.google.com/analytics/indexu.html
All of the websites we design here at Creative Webs (with the exception of the one page) include Google Analytics. If you’d like more information or just want to ask a question please contact us.